Ko Wai? What is RARI

At 尺人尺王, we say this a lot: frugality in the pursuit of extravagance. It's a mantra that reflects the essence of Aotearoa life — resourceful, unique, and always one-of-a-kind.

There’s always plenty of pies in the bakery, but not all of them hit right. Noodles? They might all start the same, but throw in that secret seasoning and suddenly — it’s magic. That magic? That spice? It’s what we bring to everything we do.

We fuse the luxury aesthetics of JDM VIP (Bippu) car culture with curated crafted fits that drip with timeless class — styles that feel, smell, and move like pure opulence. Think refined madams and gentlemen, the true embodiment of what it means to be a Very Important Person.

Our designs blend fashion across eras with high-grade satire from Aotearoa, topped with that witty Kiwi edge. All of it sits on a foundation grounded in Kaupapa Māori — an indigenous worldview that guides our values, intent, and the way we operate.

Selected pieces come stamped with our signature SIP: Skux Important Person warranty — a 5-year promise of quality, because real class is built to last.